[ Browse by Service Category : Topics Related to Media/Communications (4) ]

Media Literacy Programs

Programs that teach participants competencies that improve their ability to access, enjoy, interpret, analyze, evaluate and produce messages in a wide variety and combination of print, visual and digital formats. Media literacy programs encourage people to develop a critical understanding of the way media messages are constructed; recognize the role of the audience in processing messages and creating meaning from them; develop an awareness of the political, social, cultural and educational role of the mass media in society including knowledge of how media organizations operate; and through these understandings, acquire the ability to assess their own relationship to the media and assign value, worth and meaning to media use and the media messages they encounter. The principles and practices of media literacy education are applicable to all media — from television to T-shirts, from billboards to the Internet.

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Graphic/Digital Design Services

Programs that provide design services for organizations that need assistance in creating words and images for commercial applications such as book production, posters and advertising. Graphic designers are responsible for concept design, layout and desktop publishing; and for employing techniques such as engraving, etching, silkscreen, lithography, offset, illustration and cartooning, painting, collage and computer graphics to effectively communicate ideas and information. Digital design specialists offer graphic design services which may include digital photography and image processing, computer generated visual media and high definition video for use in production of broadcast commercials, marketing DVDs and streaming Internet video. Also included are digital design studios that provide access to tools for audio, video, scanning and digital design which allow individuals and organizations to create their own materials.

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The above terms and definitions are part of the Taxonomy of Human Services, used here by permission of INFO LINE of Los Angeles.


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